The Wing, the leading feminist workspace, describes itself as “We’re a coven, not a sorority.” Their voice is equal parts bold, feminine and cheeky. I created a sample menu where I renamed several dishes served in their cafe, The Perch, to reflect the Cafe’s punny, feminist style. I also created sample merchandise in the style of their witty and brash branded items. Additionally, I created sample social media copy for the brand.
