Kate Spade New York’s signature witticisms are iconic amongst the company’s loyal followers. The sassy quips have helped to define both the brand and the image of “The Kate Spade Girl.” These quotes are witty, playful and unabashedly feminine. They can be found on signage within the stores, printed upon Kate Spade’s packaging, as well as sprinkled throughout the brand’s social media feeds. I authored my own witticisms inspired by Kate Spade voice. Additionally, I have included sample product descriptions that reflect this whimsical voice.
